Justin Zappulla Talks Win-Loss Analysis on the Sales Reinvented Podcast
A win-loss analysis is the process of learning why your customers buy or don’t buy your products and services. With interviews and surveys conducted post engagement, it’s crucial to understand how organizations can better meet their customer’s changing needs.
Recently, Janek Managing Partner Justin Zappulla joined host Paul Watts of the Sales Reinvented podcast. In a brief but informative discussion, Justin offers his insight into how a win-loss analysis can go beyond your sales process. It’s also useful for marketing, product development, and bettering your position. In this way, it’s key to improving sales rep engagement and upgrading the customer’s experience. He then looks at common mistakes, ensuring accurate feedback, and the role of technology. As always on Sales Reinvented, Justin lists his top-three do’s and don’ts, and he closes with an important lesson from a successful win-loss analysis. Check out the full podcast here.
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