Janek’s Nick Kane Hosts Business Development Webinar
Business development is a central component of selling. It allows sales organizations to outpace the competition, boost new business, and grow existing accounts. It is also instrumental in helping sellers hit quota and achieve better sales results.
Today, the changing sales environment presents many challenges in how organizations develop new business. Top concerns include improving lead generation, conversion rates, and market awareness. In addition, organizations must better align sales and marketing, build stronger relationships, and maximize technology, including AI.
Recently, Janek Performance Group’s Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies. Here, Nick outlined five keys to getting more out of business development, including,
- Creating better buyer personas
- Utilizing BDRs
- Improving prospect qualification
- Measuring the effectiveness of business development programs
- Incorporating technology and AI
It was followed by an informative Q&A in which Nick expanded on these topics and offered insights on more.
In a recent survey, SalesMastery found the top priority of sales organizations is customer satisfaction and business acquisition. However, in a recent poll by Janek, only eight percent of sales leaders felt they had a healthy pipeline. Clearly, too many organizations aren’t doing enough. This makes it essential sales organizations optimize their business development strategy. To get started turbocharging yours, check out the full webinar here.
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