Critical Service and Sales™ Skills
Today’s service professionals need to learn how to engage with modern buyers and use new skills to create the ultimate customer experience.
Develop Your Service Team with Critical Service and Sales Skills.
Today’s modern buyers are more demanding, have greater expectations and require a higher level of service. To meet and exceed these expectations, your team needs Critical Service and Sales Skills.
Critical Service and Sales Skills is a proven service methodology that teaches service professionals how to quickly connect and build trust, identify the service need, enhance the relationship, uncover hidden sales opportunities, and dramatically improve their effectiveness in delivering a high-value customer experience.
Download the Brochure
More information about the Critical Service and Sales Skills program is available in this downloadable PDF.
Training Programs for Sales Professionals & Sales Leaders
Stevie Winner
Our flagship sales training program provides top-performing skills and best practices to master each stage of the sales process.
Learn MoreAn inside sales methodology specifically designed to equip sales professionals on how to effectively engage with customers over the phone, build trust and close confidently.
Learn MoreA workshop designed to enable sales professionals with the prospecting and business development skills to build strong pipelines with qualified prospects.
Learn MoreBrandon Hall
A training program designed to equip service, sales, and retail staff to deliver better customer service experiences and identify hidden sales opportunities.
Learn MoreA workshop developed for sellers to have more meaningful event and trade show interactions, from the planning stage to post-show activities.
Learn MoreA sales training program that equips account executives with the skills, processes, and tools to grow relationships with existing accounts and plan for strategic opportunities.
Learn MoreStevie Winner
A research-based training program to provide sales professionals with the skills, tools, and best practices to handle complex and difficult negotiations.
Learn MoreStevie Winner
Selling Virtually empowers sales professionals to effectively engage with prospects and clients in the new remote selling ecosystem and improve productivity and revenue.
Learn MoreSelling to the C-Suite equips sales professionals with the unique skills and processes required to gain access and have better dialogues with executives.
Learn MoreLeverage stories in sales conversations to better position your solutions and drive momentum towards favorable outcomes.
Learn MoreCritical Sales Presentation Skills empowers sales professionals to create personalized, impactful presentations that build trust, foster connections and highlight the true value of their solutions.
Learn MoreStevie Winner
A coaching methodology to empower sales managers to coach, manage, and lead more effectively and drive their teams toward favorable results.
Learn MoreA proven playbook and toolkit for sales managers to sustain and reinforce our selling skill methodologies through a sustainable reinforcement and coaching plan.
Learn MoreCritical Service & Sales™ Skills FAQ
Critical Service and Sales Skills is made for members within your organization who frequently interact with customers with an opportunity to cross-sell and upsell other products and services. This can include Customer Service Representatives, Technical Support Representatives, Project Managers, and other team members.
It is also an effective training program for retail sales representatives who need to make quick connections by welcoming customers and delivering an excellent customer experience while looking for sales opportunities.
We understand how critical it is to reinforce service and sales training to protect your investment. We offer a range of reinforcement and sustainment options to achieve optimal skill improvement and behavior change. Some of our reinforcement offerings include Xpert, Sales Coaching, Critical Sales Coaching Skills, and TOPS.
Yes, Critical Service and Sales Skills, along with all our other sales training programs, can be fully customized to truly reflect your sales organization and to strategically align with your business and training objectives.
Critical Service & Sales Skills won a coveted Brandon Hall Group Excellence in Sales Performance Award in 2021 in the category “Best Unique or Innovative Sales Training Program.” To learn more about this award, please click here.
A trusted advisor is someone who serves as a strategic partner to the customer. Service professionals are often the first interaction with potential new and returning customers who seek advice. It’s important for service professionals to quickly win trust and be able to identify upsell and cross-sell opportunities that could benefit these customers.
While any business can benefit from better customer service training, it is especially helpful in these industries:
- Retail: Developing robust retail customer service skills can enhance the store personnel’s ability to handle inquiries, resolve issues and make targeted product recommendations.
- Financial services: Training can ensure financial advisors provide accurate information and handle transactions securely, which helps build trust and establish long-term relationships.
- E-commerce: Online selling platforms can differentiate themselves and outshine the competition by delivering superior customer support in crucial areas like ordering, shipping and processing returns.
- Technology and software: Effective customer service training enables representatives to deliver valuable technical support to users who might not be familiar or comfortable with complex technological products.
- Transportation/logistics: Appropriate training allows staff members to manage various scheduling and tracking tasks and resolve package delivery issues promptly.
- Insurance: Agents and brokers can explain complicated insurance policy language and concepts more clearly to improve their clients’ understanding.
- Automotive: Focusing on service can support automobile sales efforts by establishing trust during the selling process and beyond.