Referral Selling Dos and Don’ts
Referral selling utilizes recommendations from satisfied customers or a trusted network, often called a center of influence, to gain new clients. More than other avenues of prospecting, like cold calling, referrals start with a personal connection. This speeds the sales process and increases the likelihood of conversion. Recently, Janek Managing Partner Nick Kane joined host Paul Watts on the Sales Reinvented podcast to discuss referral selling.
In an informative discussion, Nick covers a lot of ground, including common mistakes, leveraging social media, and best practices. He also addresses timing your ask, measuring success, and the role of technology. As always on Sales Reinvented, Nick presents his top-three dos and don’ts of referral selling.
For more on using referral selling successfully, listen to the episode below.
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