As a sales rep in the biotech or pharmaceutical industry, you know this is a thrilling age to sell in. New fields – including gene and cell therapy, immunotherapies, and antibody drug conjugates – have opened up breathtaking possibilities and opportunities that will radically change our world for the better.

But along with the promising growth comes challenges. Regulation standards such as the IFPMA Code of Pharmaceutical Marketing have become increasingly strict. Physicians, healthcare providers, patients, and other buyers expect subject matter expertise and the most current data – even as they themselves deal with the burdens of increased demands coinciding with stagnant or reduced budgets.

It’s a high-cost world for everyone in the industry. Life-saving innovations don’t come cheaply. And buyers in these fields have little time, resulting in higher expectations and a more streamlined sales process. That means your scant face time needs to be strategic, targeted, and executed with precision.

At Janek, we understand the unique, high stakes pressures and obstacles in the biotech and pharmaceutical worlds and customize our curriculum to help the industries’ sales professionals connect with their high expectations customers.