Critical Prospecting™ Skills

Learn the strategies, processes, and skills needed to engage the modern buyer and build a better pipeline.

 

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Rethink How You Prospect with Critical Sales Prospecting Skills.

Today’s marketplace requires smarter, more efficient targeted prospecting and qualifying that fills the pipeline with quality prospects. To reach modern customers, your team needs Critical Sales Prospecting Skills.

Critical Sales Prospecting Skills are a proven prospecting methodology that teaches sales professionals to consistently reach, qualify, and interact with viable prospects in order to keep the pipeline well-stocked and achieve your sales goals.

Key Benefits of Critical Sales Prospecting Skills

After completing this program, your sales team will be able to:

  • Achieve sustainable prospecting success by using a proven prospecting approach
  • Increase prospecting effectiveness by pursing high-value prospects and keeping the sales pipeline full
  • Gain access to more prospects by using skills and best practices to identify prospecting sources and gain referrals
  • Increase interest by delivering compelling value messages that resonate with prospects
  • Expertly secure and execute successful first meetings with prospects to gain interest and move the opportunity forward
  • Maximize prospecting effectiveness through personal branding, networking, and managing online presence

Program Objectives of Critical Sales Prospecting Skills

Program objectives include:

  • Identify common prospect sources and determine the characteristics of a high-value sales prospect
  • Prioritize prospecting efforts through gaining critical sales prospect data
  • Create concise value messaging to pique prospect interest
  • Develop effective qualifying questions to identify high-quality opportunities
  • Effectively make contact with prospects by delivering an effective communication framework
  • Create a strong personal brand that helps ensure a sustainable positive image
  • Recognize in-person and online networking opportunities to increase prospecting efforts

The Importance of Sales Prospecting Training

Prospecting is primarily a numbers game. The more individuals salespeople target, the more likely they are to find interested and qualified buyers. However, taking such a broad approach, which often involves endless cold calling, wastes valuable time and doesn’t yield the best return on investment.

Learning how to prospect for sales enables salespeople to implement a targeted approach that is more efficient and effective. They’ll be more likely to connect with buyers who can benefit from their products and services instead of spinning their wheels trying to reach the wrong people.

Janek offers in-person and online corporate sales training. Speak to a rep today!

How to Prospect Effectively

While there are numerous ways of prospecting for customers, not every method delivers the desired results. These sales prospecting techniques can help you achieve your objectives.

Hear What Our Clients Say About Us

“Bringing Janek into the picture for our inside sales team was an opportunity for them to understand that there’s a different conversation that needs to be held with customers.”

Michael Robinson, Operations Manager
McNaughton-McKay Electric Company

“We got a ton of valuable information, a ton of valuable tools from going through this training process and implementing the training that Janek gave us.”

Christine McKinney, Manager, Inside Sales Department
Zoetis

Supporting Services

Leverage the full scope of Janek’s solutions to drive immediate and long-term results. Contact us to learn more about these services.

Customization

Let us adapt this program for your team’s specific needs, industry, vocabulary, and culture.

Reinforcement

Take advantage of our turn-key and hands-on training reinforcement solutions.

Measurement

Validate training effectiveness in terms of performance improvement, business results, and ROI.

Jenius CC

Boost sales performance with intelligent coaching that adapts to every seller’s needs.

Download the Critical Prospecting Skills Brochure

Download the Brochure

More information about the Critical Prospecting Skills program is available in this downloadable PDF.

Critical Prospecting™ Skills FAQ

What is Sales Prospecting?

A company can have the best products or services on the market, but these will have little meaning or value without customers. It’s up to salespeople to find buyers and persuade them to make purchases.

Sales prospecting is the process of locating and reaching potential customers who have a need for the seller’s products or services. It also entails qualifying the individual or organization to ensure they have the resources to complete a purchase.

What type of ROI should we expect from Critical Prospecting™ Skills?

Janek clients enjoy an average ROI of 1293% from the entire range of Janek sales training programs. Our sales prospecting training programs impart a sustainable, consistent framework for effective prospecting.

How can Jenius CC help sales reps improve their prospecting performance?

Jenius CC provides ongoing feedback and practice opportunities to strengthen outreach messaging, objection handling, and lead qualification skills.

Our sales training program is research based, what does that mean and how often is it modernized?

Effective prospecting strategy has evolved over time. At Janek, we routinely refresh and update our sales prospecting training course with new information derived from market research and extensive in-field training.

How does Janek’s approach to prospecting lead to measurable success?

Janek’s approach to prospecting improves the ability of a salesperson to target the right kind of prospects. Effective prospecting focuses on decision makers and qualified potential customers, and Janek’s training programs build on that core framework. Our programs emphasize leveraging social media as a fundamental prospecting technique and set sellers up for success.

What is the ideal target audience for Critical Prospecting™ Skills?

The ideal target audience for Critical Prospecting is anyone who is responsible for identifying and pursuing new business opportunities. This can range from an individual sales leader to an account manager or entire team responsible for new business outreach. Specifically, Janek recommends Critical Prospecting for business development representatives, sales reps, account managers, executives, and anyone involved in filling the sales pipeline.

What types of prospecting skills does Critical Prospecting™ Skills cover? In-person, cold calling, virtual outreach, etc.?

Janek’s Critical Prospecting Skills program teaches prospecting techniques that include cold calling, in-person outreach, leveraging social media, networking skills, personal branding, and sales prospect pursuit strategy.