Rethink How You Negotiate with Critical Sales Negotiation Skills
In today’s complex and hyper-competitive markets, the ability of companies to negotiate effectively with customers and suppliers is critical. Companies must avoid being outmatched as their customers and suppliers seek to gain full advantage in all aspects of a deal and a business relationship. To succeed over time, companies must lead negotiations with a win-win mindset and method that results in mutually beneficial outcomes.
Critical Negotiation Skills (CNS) is a purpose-built and research-based program for modern negotiations. Our sales negotiation method is artfully crafted to achieve win-win outcomes while maximizing one party’s benefits yet still satisfying the other party. CNS offers a robust model based on two Core Principles (Trust, Value) and four Negotiation Stages (Prepare, Open, Trade, Conclude).
The Ultimate Guide to Sales Negotiations
Sales negotiations can be incredibly delicate endeavors with a lot hanging on the line. Through communication, compromise, and concessions, sellers must find the right balance protecting their own priorities while keeping the customer’s interest in mind. Learn what an effective negotiations process looks like in today’s marketplace and how you can improve your overall sales negotiations game.
Download the Brochure
More information about the Critical Negotiation Skills program is available in this downloadable PDF.
Training Programs for Sales Professionals & Sales Leaders
Stevie Winner
Our flagship sales training program provides top-performing skills and best practices to master each stage of the sales process.
Learn MoreAn inside sales methodology specifically designed to equip sales professionals on how to effectively engage with customers over the phone, build trust and close confidently.
Learn MoreA workshop designed to enable sales professionals with the prospecting and business development skills to build strong pipelines with qualified prospects.
Learn MoreBrandon Hall
A training program designed to equip service, sales, and retail staff to deliver better customer service experiences and identify hidden sales opportunities.
Learn MoreA workshop developed for sellers to have more meaningful event and trade show interactions, from the planning stage to post-show activities.
Learn MoreA sales training program that equips account executives with the skills, processes, and tools to grow relationships with existing accounts and plan for strategic opportunities.
Learn MoreStevie Winner
A research-based training program to provide sales professionals with the skills, tools, and best practices to handle complex and difficult negotiations.
Learn MoreStevie Winner
Selling Virtually empowers sales professionals to effectively engage with prospects and clients in the new remote selling ecosystem and improve productivity and revenue.
Learn MoreSelling to the C-Suite equips sales professionals with the unique skills and processes required to gain access and have better dialogues with executives.
Learn MoreLeverage stories in sales conversations to better position your solutions and drive momentum towards favorable outcomes.
Learn MoreCritical Sales Presentation Skills empowers sales professionals to create personalized, impactful presentations that build trust, foster connections and highlight the true value of their solutions.
Learn MoreStevie Winner
A coaching methodology to empower sales managers to coach, manage, and lead more effectively and drive their teams toward favorable results.
Learn MoreA proven playbook and toolkit for sales managers to sustain and reinforce our selling skill methodologies through a sustainable reinforcement and coaching plan.
Learn More