Selling in the government and nonprofit space is a dramatically different environment from the commercial for-profit sector. Whether you’re selling products or services — your work convinces others to buy into the value of your mission. Because of this, you might not even think of yourself as being in sales.

Whether due to infrequent government deals or funding issues, sales are essential to the long-term sustainability of government and nonprofit organizations. However, if you want to sell in these sectors, you need to be well-versed in government regulations and bureaucracy to navigate the specific rules and procedures that govern your industry.

We can help redefine what selling means to your team. At Janek Performance Group, we provide professional development services that can empower you with a strategic, sales-minded approach to achieve your goals and expand your impact.

Many nonprofit and government organizations find it difficult to view their work in the context of sales. After all, your overall goal is to help people or achieve a mission — not market a product. Whether you’re seeking funding, garnering support or working to shift people’s mindsets, good salesmanship persuades others of the value of your mission.

At Janek, we work with government and nonprofit organizations to shift your team’s mindset toward a positive outlook on sales. Sales is more than marketing goods and services. It’s identifying and meeting needs, building relationships and ensuring the mission you stand for is perceived as valuable. This understanding can help your team see how sales align with your organization’s values and ethics.

When considering sales from a government or nonprofit perspective, we teach techniques to help your team be more intentional in approaching prospective partners and presenting your organization’s objectives. Our sales training may touch on topics like:

• Government compliance standards
• Clear and consistent messaging
• Building confidence
• Developing winning proposals
• Communication and rapport

Whether you need consultation services and an overall sales blueprint or personalized training and coaching, we’ve got you covered. Janek has worked with nonprofits and government organizations from multiple sectors, helping them achieve sustainable sales performance solutions that generate measurable results.

Depending on your team’s training needs, we provide both in-person and eLearning platforms. We can also provide hybrid sessions. Modules are designed to shift mindsets and establish long-term behavioral change in your team’s approach to each sales interaction.

Our methodology works because it’s anchored in four core principles:

• Understanding: We ask the right questions to develop a core understanding of your nonprofit or government group — plus the challenges you face in garnering support or funding.
• Personalization: We tailor our services to your organization’s needs, culture and language, providing solutions your team can buy into.
• Facts-Based Concepts: We teach techniques deeply rooted in ongoing research and proven real-life scenarios.
• Ongoing Support: We solidify our training with personalized coaching and ongoing support.

If your government or nonprofit team finds it difficult to market your mission, you need tailored sales training solutions from Janek. Contact us today to learn how we can help you win more.